100 people were given the chance to react to one of the least popular varieties of fruit cultivated.
Participants in the experiment first sniffed the object of research, and then tried to eat a piece. Even at the stage of olfactory analysis, some of them completely refused to eat the Southeast Asian fruit. Those who had seen durian before were upset, when they saw how the assistant brought fruit to them. Most of the experimenters found the strength to try the fruit.
