The social media giant announced its RT and Sputnik ad ban Thursday. In response, RT revealed that that Twitter had attempted to sell the broadcaster a major ad buy, which RT wound up turning down. Twitter had offered RT custom graphics, analytics and research tools, and even a "dedicated team" of experts to help the network "curate content and provide strategic and tactical support during the U.S. Elections."
With Twitter intransigent in its claims that Russian 'interference' was the reason for the ad ban, and amid its failure to admit that nearly all major news organizations spend money on advertising their content on Twitter, RT decided to release, in full, Twitter's pitch, including its confidential details. Here it is in full, uncensored and uncut:
![Slide 9, proposing an upfront $1.5 million US elections budget between September and December 2016, with Twitter offering to throw in $120,000 in free media. Slide 9, proposing an upfront $1.5 million US elections budget between September and December 2016, with Twitter offering to throw in $120,000 in free media. - Sputnik International](https://cdn1.img.sputnikglobe.com/img/105858/71/1058587188_0:0:1017:600_600x0_80_0_0_d643962552709863913b0474225ea3f1.jpg)
![Slide 10, laying out the details of the proposed $1.5 million ad buy, including Promoted Video and Periscope, customized cards, keyword-based targeting, promoted accounts and promoted tweets. Slide 10, laying out the details of the proposed $1.5 million ad buy, including Promoted Video and Periscope, customized cards, keyword-based targeting, promoted accounts and promoted tweets. - Sputnik International](https://cdn1.img.sputnikglobe.com/img/105858/72/1058587260_0:0:1005:600_600x0_80_0_0_d7e5f58775251d24847fc72c0cef50c2.jpg)
![Slide 11. Twitter's offer for an additional $1.8 million in PROMO, Emoji, First View & PTr reach and branding technology, bringing the total proposed ad buy to $3.3 million, with an 8% value-added $264,000 in free promotion. Slide 11. Twitter's offer for an additional $1.8 million in PROMO, Emoji, First View & PTr reach and branding technology, bringing the total proposed ad buy to $3.3 million, with an 8% value-added $264,000 in free promotion. - Sputnik International](https://cdn1.img.sputnikglobe.com/img/105858/73/1058587357_0:0:1016:600_600x0_80_0_0_7efc4ffdb3cd3fd453590bea381d268c.jpg)