The series of new ads recently launched by Jdate uses the image of ‘yenta’ – old Jewish women who served as matchmakers "back in the shtetl days", according to the campaign’s architect David Roth cited by the Drum.
"Our campaign casts the traditional yentas as Jdate programmers coding through the night to build the best Jewish matchmaking site," he explained.
Big shout out to one of the world's most inspiring grandmas @MOMaGoGo90 if you're not following her, your loss! #youneverknow #HaveBeaOnGaryV
— Andreea Dutescu (@andreea_dutescu) 11 января 2018 г.
Awesome photo by @Jdate 😉 pic.twitter.com/uNkygN3lNR
The ads currently run on some 300 billboards in Manhattan and Brooklyn and feature three adorable elderly Jewish ladies dressed in a typical coder outfit and using gadgets like laptops and gyro scooters.
I see you JDate pic.twitter.com/FAWpwwQIlp
— Peter Favinger (@MastaPFav) 16 января 2018 г.
@Jdate I’ve been mulling this over for hours and I still can’t figure out who your target audience is 🤔 pic.twitter.com/F3Hty5rUwz
— Eva Dunsky (@eva4fr) 8 января 2018 г.
