The company has applied to the US Patent Trademark Office to sell new products officially branded with LOL (Laughing Out Loud), WTF (What The F*ck), NBD (No Big Deal) and FML (F*ck My Life), Bloomberg reports.
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There is no information what kind of products would feature such acronyms, however, they will be sold alongside other company items, like Fairy and Ariel, the office is still to approve the appeal, demanding a clarification from P&G which has until January to respond. The information is yet to be confirmed by the company.
The company must be cautious with such initiatives, though. According to a study by Fuse Media, 78% of the younger generation don’t like to have advertisements being targeted at them directly. Instead, they want simplicity.