According to the British Armed Forces, the Army had 9,700 applications in the first three weeks of January — a five-year high — compared to 5,437 the previous year.
The surge in the number of recruits comes amid a controversial attempt to appeal to the younger generation.
Old-style posters released in January urged "snowflakes", selfie addicts, class clowns, phone zombies and "me, me, millennials" to join the ranks of the British Army. The posters were a part of a £1.5million campaign mainly aimed at those aged 16-25.
UPDATE ON ARMY RECRUITMENT CAMPAIGN
— Nicholas Drummond (@nicholadrummond) 6 февраля 2019 г.
— Massive response to Snowflake ads and TV series
— Applications now running at a 5-year high
— Monthly applications rose to 5,000 in December 2018
— Monthly applications increased up to 9,700 in January 2019 after launch
(1 of 3) pic.twitter.com/Fychmysv8q
