YouTube War Heats Up With T-Series Calling for Help in Bid to Beat PewDiePie

New Delhi (Sputnik) — Appealing to nationalist fervour, Indian film production house T-Series has appealed for Indians to subscribe their channel so that they can "create history" by becoming the most-subscribed YouTube channel in the world.

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The head of T-Series, Bhushan Kumar, using the hashtag #BharatWinsYouTube, appealed on Twitter, "We can make history. We can make India win. Subscribe to @TSeries."

Bhushan Kumar is the son of T-Series founder Gulshan Kumar. In the video tweet, he says, "There is an Indian YouTube channel on the brink of becoming World's No.1. It has taken us a lot of effort to come this far. To take my father Mr. Gulshan Kumar's dream forward, I started this channel. Today, it belongs to you, to the entire nation. It's a historic moment for all of us. So let's come together and subscribe to T-Series YouTube channel and make India proud."

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Swedish YouTuber PewDiePie is currently the king of YouTube, with his channel having 88,227,763 subscribers, while the Indian channel is just 30,000 behind his impressive count. 

The non-official contest has heated up to such a frantic degree that YouTube channels dedicated to the live tally count in the subscriber war have cropped up.