Fans Rejoice as Jordan Peterson's Book Returns to Shelves in New Zealand

Canadian psychology professor Jordan Peterson took to Twitter to announce that Whitcoulls, a New Zealand bookstore, has reinstated his book "12 Rules for Life" after it was removed from the shelves following a deadly mass shooting in Christchurch mosques.

Social media users rushed to welcome the move and encourage Peterson to "keep up the good work":

In an email, shared on social media platforms last week, the book chain told a customer that it had made the decision to pull Peterson's book "in light of some extremely disturbing material being circulated prior, during and after the Christchurch attacks".

"As a business which takes our responsibilities to our communities very seriously, we believe it would be wrong to support the author at this time", the email, which was quoted by The New Zealand Herald, read.

The "disturbing material" Whitcoulls referred to was a photo in which the self-described professor against political correctness is pictured with a man wearing an “I’m a proud Islamophobe” shirt during a tour of New Zealand last month.

In light of Whitcoulls' decision, Peterson's supporters pledged not to spend money in the store and pointed out that the book chain continued to stock books including Adolf Hitler's Mein Kampf.

On Tuesday, Whitcoulls also dropped Full Auto Volume 1, a book detailing how to turn semi-automatic assault rifles into fully automatic weapons, after The New Zealand Herald asked to clarify why the bookseller was selling it in the aftermath of the horrifying shooting in two Christchurch mosques that killed 50 Muslims.

The move by Whitcoulls followed Cambridge University's decision last week to rescind the offer of a two-month visiting fellowship to Peterson over the same photograph with the fan.

“The casual endorsement by association of this message was thought to be antithetical to the work of a faculty that prides itself in the advancement of inter-faith understanding. Some difficult decisions will always be necessary to ensure that our universities remain places of robust, often challenging and even uncomfortable dialogue, while balancing academic freedom with respect for members of our community”, Cambridge University Vice-Chancellor Stephen Toope said in a Sunday statement.

In response to the fellowship offer withdrawal, Peterson penned an extended post, in which he harshly criticised the Faculty of Divinity for having made a "serious error of judgement".

“I think the Faculty of Divinity made a serious error of judgement in rescinding their offer to me (and I’m speaking about those unnamed persons who made that specific decision). I think they handled publicizing the rescindment in a manner that could hardly have been more narcissistic, self-congratulatory and devious. […] I think that it is no bloody wonder that the faith is declining (and with it, the values of the West, as it fragments) with cowards and mountebanks of the sort who manifested themselves today at the helm”, he wrote.

On Tuesday, Peterson told The Times that he will no longer pose for photos with fans wearing "provocative political garb given that the fallout can be used by those who are not fond of me (a serious understatement) to capitalise on the opportunity the photos provide".

The professor also challenged his critics to find evidence that he has spoken "a single phrase that marks me as a prejudiced person regarding sex, race, ethnicity or, indeed, any of the multiplicity of identities that have become so quickly and strangely dominant in our culture so recently".

Peterson, a staunch proponent of free speech, dove into the spotlight in 2016 when he strongly opposed a law requiring people to use gender-neutral pronouns. He claimed that such legislation infringes on free speech.

The Canadian psychologist is the author of a series of lectures called “Professor against political correctness”, where he argues that “there’s a difference between saying something you can’t say and saying that there are things that you have to say”.