New Delhi (Sputnik): In the wake of current market leader Kenya facing a severe drought across this east African country, the Indian tea industry has an opportunity expand its market share in the global tea market, opine a number of Indian analysts and industry leaders.
"This Kenya-related development is anticipated to be true this year in view of their production being projected to be 416 million kilograms in 2019 vis-a-vis 493 million kilograms in 2018 due to a change in weather conditions," Joydip Biswas, deputy director (tea promotion) of the Tea Board India, functioning under the aegis of India's Ministry of Commerce and Industry, told Sputnik.
"Keeping in view this fact, India has the scope to compete well with Kenya in the main CTC tea-consuming countries such as Egypt, Kazakhstan, the UAE, Poland and the UK this year, where it is exporting."
Stating that tea exports from India will definitely be meaningfully impacted if crop yields fall further, he said: "We expect Indian companies to get benefited by the aforesaid development as the domestic producers may hold the pricing power at least for the next few months till the situation improves in the African country."
Kenya's tea industry regulator issued a statement earlier this year in the capital Nairobi saying that the country's tea production is projected to drop by 12 per cent year-on-year in 2019.
READ MORE: China Outpaces India in Removing Business Obstacles Against Trade War Backdrop
"The total production for 2019 is expected to drop to about 416 million kilograms," the Tea Directorate said in February.
"Despite the reduction in production due to drought, it is not anticipated that prices will improve significantly between now and the close of the financial year in June 2019," Samuel Lerionka Tiampati, chief executive of the Kenya Tea Development Agency (KTDA), the country's largest black tea exporter, told the Business Daily Africa in an interview this Tuesday.
"Farmers should, therefore, expect to receive lower total earnings for their produce this year."
Economic sanctions imposed on Iran by the United States and high inflation rates in Egypt have impacted their tea markets negatively, the daily further quoted Tiampati as saying.
According to a report by KahawaTungu, Kenya's tea export volumes are expected to drop, while earnings are expected to hit a record of 133 billion Kenyan Shillings (US $1.33 billion).
Indian industry executives have indicated that the price of Kenyan tea has spiked by 15 per cent, which they opine offers a market boost for Indian second flush teas.
Meanwhile, the KahawaTungu report cited Kenya Meteorological Department's acting Director Bernard Chanzu as blaming the drought on climate change.
READ MORE: Kenya Appeals for International Aid as Drought Threatens Mass Famine
"The bigger picture about prolonged dry spell which means a drought is foreseeable is growing increasingly clear," said Chanzu.
In 2018, India was ranked third in terms of global tea exports while Kenya was ranked second, and China topped the list.
The views and opinions expressed in this article are solely those of the speakers and do not necessarily reflect the position of Sputnik.
