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Shopping Malls in UAE, Saudi Arabia Pull Bella Hadid Posters After ‘Racist’ Shoe Photo

© AFP 2023 / MIGUEL MEDINAUS model Bella Hadid model presents a creation for fashion house Versace during the presentation of its women's and men's spring/summer 2020 fashion collection in Milan on June 15, 2019
US model Bella Hadid model presents a creation for fashion house Versace during the presentation of its women's and men's spring/summer 2020 fashion collection in Milan on June 15, 2019 - Sputnik International
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In addition to an avalanche of angry comments, customers in the Gulf region have called on their shopping malls to boycott the model over her perceived racism.

There is at least one supermodel with Arab roots out there that hasn’t been doing well in the Middle East.

Her name is Bella Hadid, and her poor photo choice appears to have deeply insulted the people of the United Arab Emirates and Saudi Arabia.

Hadid last week posted an image of her boot propped up against the window in an airport lounge, with the sole pointing at two jets that appear to have the UAE and Saudi flags on them.

Given that exposing the soles of one’s shoes and feet is deemed offensive in Islam – which was the reason behind the Muslim backlash against Nike’s "Allah" shoes this year – Hadid saw torrents of outrage spread beyond social media.  

French haute couture giant Christian Dior has pulled images of Hadid, the brand’s ambassador, from its stores in the UAE and the Gulf region, a company representative told Gulf News.

A spokesperson for the Dubai Mall – the largest shopping mall in the UAE and second-largest in the world – reaffirmed its commitment to the values of “our nation and Saudi Arabia” and pledged to “take appropriate steps”, without elaborating on the topic.

In response to requests by angry users to remove Hadid’s photos and posters, the Mall of the Emirates distanced itself from the disgraced model: “A recent incident with a model for one of the brands at Mall of the Emirates is in no way associated with the mall, and does not reflect our values".

The mall has also cancelled an upcoming Dior event.

Users have been tweeting their outrage with videos in which they throw out the products she promotes or remove posters of the 22-year-old model.

The 22-year-old model, who was born to Dutch-American model Yolanda Hadid and Palestinian real estate mogul Mohamed Hadid, said her photo had been misinterpreted dramatically.

“The photo of my shoe…had nothing to do with politics. I Promise. I never noticed the planes in the background and that is the truth", she said.

“I want to send a sincere apology to those who ever thought I would put the blame on them, especially to Saudi Arabia and the UAE… This was never the case, and I hope you can understand the misunderstanding”.

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