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‘Go Local’: British Twittersphere Mobilises in Support of ‘Small Business Saturday’

© REUTERS / Kevin CoombsA woman holds a Union Flag shopping bag in London, Britain April 23, 2016. Britain will hold a referendum in June over whether it wants to remain part of the 28-member European Union.
A woman holds a Union Flag shopping bag in London, Britain April 23, 2016. Britain will hold a referendum in June over whether it wants to remain part of the 28-member European Union.  - Sputnik International
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With small businesses across the country closing down at record rates to make room for the big high street retail giants, a grassroots campaign aimed at bolstering organic British business is taking off.

Today is ‘Small Business Saturday’ in the UK, a holiday aimed at promoting the success of small businesses by calling for shoppers to steer clear of the big commercials names.

The grassroots effort takes place on the first Saturday of December every year, with the intention of raising the profile of local and independent businesses in communities across the UK.

The first Small Business Saturday took place on 7 December 2013, and has since continued every year.

No doubt encouraging to small business owners, the British Twittershpere is alive with supportive calls for the special day, including from the country’s leading political parties.

While some sceptics may ask of the day really does anything to bolster the success of local and small businesses, a study in 2016 - the first of its kind - demonstrated that consumers spent £717 million with independent businesses on Small Business Saturday of that year. 2017 was then said to be the most impactful, with an estimated £748 million spent.

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