Samsung Puts Rumours to Rest, Says Its Mysterious Project 'Neon' Like ‘Nothing Seen Before’

For some days now, South Korean tech giant Samsung has been the centre of attention for tech-enthusiasts because of a mysterious project called “Neon”, which is “not about anything seen before”, the company revealed on Thursday.

​On 17 December, a new Twitter account named “NEON” appeared online whose bio reads – “Have you ever met an 'ARTIFICIAL’”?

​According to media reports, while some people are speculating that the project will be Samsung’s attempt at a new Artificial Intelligent-powered digital assistant after its unsuccessful predecessor Bixby, others believe it is going to be an AI-enabled feature with human-level intelligence.

Currently, “Neon” is in its final stages of development at the Samsung Technology and Advanced Research (STAR) Labs under the supervision of its India-born president, Pranav Mistry. STAR Labs is an independent unit of Samsung Electronics.

Mistry verified the authenticity of the new “Neon” account on Twitter by re-tweeting posts about the project from that profile.

​In a recent interview, Mistry said that we will soon live in a world where machines would become humane. Mistry’s statement only added fuel to the rumour-fire surrounding project “Neon”.

The mysterious project is slated to be showcased in January 2020 at the CES (formerly called the Consumer Electronic Show) in Las Vegas, US.

Earlier this year, Samsung also became the first company ever to debut a foldable smartphone in the consumer market, called "Galaxy Fold". 

​