The short clip shows a simple American guy, tired after a working day, and coming home to the one place where he can become himself. Momoa, while entering the home immediately begins to "undress" himself. A peculiar thing in this clip is that Momoa gets rid of not his clothes but his muscles, hair and bulky appearance, while making his way to a comfortable sofa where he sits and proposes that everyone feel truly themselves. The commercial ends with a logo of an online financial loan company.
The newly released video instantly went viral on social media and apparently sparked confused emotions among netizens. Some commentators found the video funny and praised its creativity while other slammed what they saw as the hypocrisy of the clip.
Jason Momoa and @RocketMortgage has the best commercial so far.... Skinny arm bandit #SuperBowl #SuperBowlLIV pic.twitter.com/DwVcLADknz
— Bergs World (@Bergs_World) February 3, 2020
They going to hell for that Jason Momoa commercial! pic.twitter.com/3NardDnp0d
— Ginger Snappin🇺🇸🏳️🌈 (@KYGinger) February 3, 2020
@PrideOfGypsiesJ best Superbowl commercial so far! #minimomoa pic.twitter.com/khc7H7bhEh
— Christy Corbet (@Cristie24) February 3, 2020
So far #JasonMomoa winning! 😂🤣 #SuperBowl pic.twitter.com/up6WwqV1TR
— JoJo Wright (@JoJoWright) February 3, 2020
@RocketMortgage just won the #SuperBowlLIV commercial contest with this #jasonmomoa spot...😂😂 pic.twitter.com/1rwQr7reUf
— Marty Ray Project (@MartyRayProject) February 3, 2020