The Israel-based company is using 3D meat modelling, food formulations and food printing technology to present their own product for "conscious carnivores," who are seeking to reduce their meat consumption.
According to the company, the current meat-producing mechanisms are ineffective as just one kilogram of beef requires 25 kg of feed, 20,000 litres of water and produces 22 kg of greenhouse gases.
Redefine Meat's products, in their turn, have a 95% smaller environmental impact, no cholesterol, and are more affordable compared with animal meat, the company says.
© REUTERS / Amir CohenIsraeli start-up Redefine Meat's 3D printer produces a plant-based steak mimicking real beef during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
Israeli start-up Redefine Meat's 3D printer produces a plant-based steak mimicking real beef during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
© REUTERS / Amir CohenDishes consisting of 3D printed plant-based meat mimicking real beef and produced by Israeli start-up Redefine Meat are seen during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020. Picture taken June 29, 2020.
Dishes consisting of 3D printed plant-based meat mimicking real beef and produced by Israeli start-up Redefine Meat are seen during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020. Picture taken June 29, 2020.
© REUTERS / Amir CohenA 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat is cooked during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
A 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat is cooked during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
© REUTERS / Amir CohenA 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat is cooked during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
A 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat is cooked during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
© REUTERS / Amir CohenA chef cuts a piece of uncooked 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
A chef cuts a piece of uncooked 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
© REUTERS / Amir CohenA chef decorates a dish consisting of a 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
A chef decorates a dish consisting of a 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
© REUTERS / Amir CohenA food technician tests a cooked 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
A food technician tests a cooked 3D printed plant-based steak mimicking real beef and produced by Israeli start-up Redefine Meat during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
© REUTERS / Amir CohenA chef prepares a dish using 3D printed plant-based patties mimicking real beef and produced by Israeli start-up Redefine Meat during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.
A chef prepares a dish using 3D printed plant-based patties mimicking real beef and produced by Israeli start-up Redefine Meat during a demonstration for Reuters at their facility in Rehovot, Israel June 29, 2020.