'Artist of the Year' Taylor Swift Reveals Why She Couldn't Attend American Music Awards This Year

While the American Music Awards was filled with fun moments and surprises, pop princess Taylor Swift, who won the "Artist of the Year" for the sixth time emerged as one of the most talked about highlights from the star-studded show.

This year, Swift bagged the "Artist of the Year" award for the third consecutive time.

In 2019, an infuriated Swift accused Big Machine Records of selling her master recordings to Scooter Braun, the manager of top artists including Ariana Grande and Justin Bieber. Since then, Swift has been working on re-recording her songs, delayed due the pandemic.

As soon as the official Twitter handle of the AMAs posted the announcement on Twitter, fans from around the world began pouring barrels full of love on the "Love Story" singer. Although there were several fans rooting for Bieber, Swift's fans celebrated her victory with hearty applause.

​The "End Game" singer also won awards in two other categories – Favourite Female Artist Pop/Rock and Favourite Music Video for "Cardigan" – taking her total number of AMAs to a historic 32.

The video message from Swift, who dropped her last album "Folklore" in July 2020, expressing gratitude to her fans while virtually accepting her awards has also gone viral on social media:

​Other music stars including South Korean boy band BTS, Justin Bieber, and The Weeknd also took home awards in different categories. The American Music Awards were first created by Dick Clark in 1973 for ABC to compensate for losing the rights to air the Grammys.