ENHYPEN, the rookie boy-band formed out of the 2020 final of Mnet's reality competition show I-LAND finally released their debut album 'BORDER: DAY ONE' and the music video for the title song "Given-Taken" on 30 November.
The dramatic and dark song showed the seven members - Heeseung, Jay, Jake, Sunghoon, Sunoo, Ni-ki, and Jungwon - in various vintage-style and modern outfits and the video revealed the hardships they suffered, how they bonded during their participation in I-LAND and their hopes for a bright future.
The band debuted under BELIFT LAB, which is a joint agency made by CJ E&M and Big Hit Entertainment. The title song was produced by Big Hit Entertainment’s Wonderkid and founder Bang Si-hyuk.
The band's members were announced in September after the reality show ended and they immediately got thousands of followers on official SNS even without any release, exceeding another rookie boy-band TREASURE in the number of followers.
Rookies celebrated their debut with fans through the 'ENHYPEN DEBUT SHOW: DAY ONE,' showcase that aired on the Mnet K-POP YouTube channel and Big Hit Labels' YouTube channel.
To show how loved they are and how eagerly their music has been awaited, fans - who already have the official name Engene - threw a hashtag party and trended with the band's hashtags bringing them to the top of global trends:
[INFO] 201130 — Worldwide Trends:
— ENHYPEN GLOBAL (@ENHYPENGLOBAL) November 30, 2020
1. #ENHYPEN_DEBUT
3. #GivenTakenIsOutNow
4. #Given_Taken
26. 20 CUBE @ENHYPEN_members pic.twitter.com/WcgEyEcWxw
This MV of Enhypen "Given-Taken" is art, everything!💙✨ The boys showed off!#ENHYPEN_DEBUT pic.twitter.com/z7gkdkptVZ
— 『𝕁𝕒𝕜𝕖.𝕝𝕒𝕟𝕕』 (@jakepics11) November 30, 2020
[📊] ENHYPEN is now the first 2020 rookie group to sold 200,000 copies Album on Hanteo on it’s first day.#GivenTakenIsOutNow #ENHYPEN_DEBUT @ENHYPEN_members pic.twitter.com/sV8j6A5ZHu
— ENHYPEN NEWS (@ENHYPENews) November 30, 2020
"Thousands of doubts behind me. More thousands of mistrust behind me. But I go now, follow my dreams" There is pressure, many people doubting the boys. But they won't stop, they'll follow their dreams. Given-taken's lyrics are so deep... #ENHYPEN_DEBUT #GivenTakenIsOutNow pic.twitter.com/rAPwLQv0IZ
— Ava | MASS DROPPING!!! (@jayfIirts) November 30, 2020