McDonald's Sells 1.2 Million 'BTS Meals'

© REUTERS / KIM HONG-JIAn employee of McDonald's serves a BTS meal, which is inspired and promoted by K-pop boy band BTS, during lunch hour at its restaurant in Seoul, South Korea, May 27, 2021
An employee of McDonald's serves a BTS meal, which is inspired and promoted by K-pop boy band BTS, during lunch hour at its restaurant in Seoul, South Korea, May 27, 2021 - Sputnik International, 1920, 23.06.2021
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The first collaboration between the fast food company and internationally acclaimed artists at such a level has amazed the public with its results.

McDonald's "BTS Meal", inspired by the phenomenal South Korean group BTS, has surpassed cumulative sales amounting to 1.2 million units, as per data on 23 June.

This is the first time that a meal without a burger has sold over million units in such a short period of time.

The BTS meal collaboration with McDonald's was officially launched on 26 May, starting in the United States and eventually expanding to 50 countries during May and June. The BTS meal consists of 10 pieces of McNuggets, French fries, drinks, and sweet chilli and Cajun sauces, as these are the BTS members' favourite menu items.

© KIM HONG-JIMembers of K-pop boy band BTS pose for photographs during a photo opportunity promoting their new single 'Butter' in Seoul
McDonald's Sells 1.2 Million 'BTS Meals' - Sputnik International, 1920, 23.06.2021
Members of K-pop boy band BTS pose for photographs during a photo opportunity promoting their new single 'Butter' in Seoul

In countries where the event was launched, people were shocked by the popularity of the meal, as fans in Indonesia, for example, were able to get special meals only by delivery, and with delivery people standing in queues to pick up the orders.

The K-pop artists didn't stop there, but also added merch related to the McDonald's collab on their official fan app shop, further increasing the attention.

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