Drums for Everyone: 'RAV Labs' from Perm Creates Global Community by Inventing Musical Instrument

"'RAV Labs' has customers all over the world, including music shops and yoga studios: about half of the sales are wholesale deliveries. Another category of clients is musicians. But ordinary people buy the instrument as well: for the sake of creativity and stress management. As the creators of RAV Vast point out, with a healthy lifestyle, yoga and music therapy development, the drums have become increasingly popular. Customers especially appreciate the unique meditative sound and appearance of the drum. Ordinary people buy the drum to reduce stress and for music therapy. The number of such buyers grows exponentially", RAV Labs CEO Vladislav Mikheev explained.

The company began collaborating with the REC [Russian Export Centre] in 2021: "As we are entering new major markets, such as China and India, we need advisory support and analysis for these countries, information on export rules in different regions. Besides, we visit numerous exhibitions and events, and it would be great if we could be helped with participation at exhibitions and business missions", Vladislav Mikheev explained.

"The REC provides an opportunity for exporters to learn more about the country where they plan to sell their products, to find partners and negotiate effectively. Many companies that take part in our program to support participation in international exhibitions and business missions, conclude contracts and enter new markets successfully", said Tatyana An, REC managing director for the organisation of congress and exhibition events and business missions.