https://sputnikglobe.com/20211110/tale-as-old-as-time-users-scoff-over-meta-announcement-of-targeting-restrictions-1090631608.html
'Tale as Old as Time': Users Scoff Over Meta Announcement of Targeting Restrictions
'Tale as Old as Time': Users Scoff Over Meta Announcement of Targeting Restrictions
Sputnik International
Earlier in the week, Facebook's parent company, Meta announced that it will be limiting targeting options, thus barring advertisers from reaching out to users... 10.11.2021, Sputnik International
2021-11-10T17:54+0000
2021-11-10T17:54+0000
2022-11-03T18:23+0000
advertising
instagram
viral
facebook
https://cdn1.img.sputnikglobe.com/img/07e5/0a/19/1090191261_0:156:3089:1893_1920x0_80_0_0_994cc75d82f94953e0acbae8d6c22e30.jpg
After a major rebrand from "Facebook" to "Meta" amid accusations of failing to tackle misinformation on its platform, Mark Zuckerberg's social media behemoth has recently announced its new move relating to advertising options.However, these changes received a pretty chilly welcome from many netizens who decried Facebook's initiative to ban advertising which target religious views, sexual orientation or race as "meaningless".According to the users, the core problem, as a result of which Facebook - now Meta - has received such a strong backlash recently, was not about the way it facilitated advertising, but rather about the amount of misinformation and harmful content it failed to tackle and protect its users from.For some users, the restriction of targeting appeared to be not enough, as they called for the additional limitation of targeting based on sex.Others, however, appeared to approve - jokingly - of Facebook's new targeting ways.When announcing the changes, Meta noted that the "interest targeting options we are removing are not based on people’s physical characteristics or personal attributes, but instead on things such as people’s interactions with content on our platform."Although admitting that the move may "negatively affect some businesses and organisations", Meta said it remains committed to meeting "the needs of everyone we serve".
Sputnik International
feedback@sputniknews.com
+74956456601
MIA „Rossiya Segodnya“
2021
News
en_EN
Sputnik International
feedback@sputniknews.com
+74956456601
MIA „Rossiya Segodnya“
Sputnik International
feedback@sputniknews.com
+74956456601
MIA „Rossiya Segodnya“
advertising, instagram, viral, facebook
advertising, instagram, viral, facebook
'Tale as Old as Time': Users Scoff Over Meta Announcement of Targeting Restrictions
17:54 GMT 10.11.2021 (Updated: 18:23 GMT 03.11.2022) Earlier in the week, Facebook's parent company, Meta announced that it will be limiting targeting options, thus barring advertisers from reaching out to users based on their religious beliefs, sexual orientation or race.
After a major rebrand from "Facebook" to "Meta" amid accusations of failing to tackle misinformation on its platform, Mark Zuckerberg's social media behemoth has recently
announced its new move relating to advertising options.
However, these changes received a pretty chilly welcome from many netizens who decried Facebook's initiative to ban advertising which target religious views, sexual orientation or race as "meaningless".
According to the users, the core problem, as a result of which Facebook - now Meta - has received such a strong backlash recently, was not about the way it facilitated advertising, but rather about the amount of misinformation and harmful content it failed to tackle and protect its users from.
For some users, the restriction of targeting appeared to be not enough, as they called for the additional limitation of targeting based on sex.
Others, however, appeared to approve - jokingly - of Facebook's new targeting ways.
When
announcing the changes, Meta noted that the "interest targeting options we are removing are not based on people’s physical characteristics or personal attributes, but instead on things such as people’s interactions with content on our platform."
Although admitting that the move may "negatively affect some businesses and organisations", Meta said it remains committed to meeting "the needs of everyone we serve".
