Pabst Blue Ribbon's 'Try Eating A**' & 'Ask Your Mom' Tweets Leaves Netizens in Stitches
12:19 GMT 04.01.2022 (Updated: 19:50 GMT 17.10.2022)
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PBR has already removed the tweets in question and issued an apology, with the company’s vice president of marketing reportedly saying they are “handling the matter internally.”
American beer brand Pabst Blue Ribbon, commonly abbreviated as PBR, has recently managed to cause quite a stir online with a tweet that was apparently aimed at people seeking to reduce their alcohol consumption this month.
The message, posted by the brand’s official Twitter account, said simply: “Not drinking this January? Try eating a**!”
When one netizen inquired “PBR or a**? What’s the difference”, the brand tweeted in response: “Ask your mom.”
me: beer tastes like ass
— shauna (@goldengateblond) January 3, 2022
PBR: you are correct pic.twitter.com/7okKmEvPLX
PBR is off to a hot start this year. #marketing 🧐🧐🧐 pic.twitter.com/cB0PA5R9cS
— A. Torch (@Torcho) January 3, 2022
PBR has since deleted the tweets and issued an apology regarding the matter, Fox Business reports.
"We apologise about the language and content of our recent tweets. The tweets in question were written in poor judgement by one of our associates," PBR Vice President of marketing Nick Reely told the media outlet in a statement. "In no way does the content of these tweets reflect the values of Pabst and our Associates. We’re handling the matter internally and have removed the tweets from our social platforms."
The tweets in question and their subsequent deletion left many social media users visibly amused, with some using this opportunity to bash the quality of PBR brew.
No thanks, PBR. Your “beer” tastes like ass as it is, admittedly without the e-coli risk 🤣 pic.twitter.com/2X4V2Dnzt1
— Asbestos With Just A Touch of Formaldehyde (@IndigiGenius) January 3, 2022
How is eating ass any different from drinking PBR?
— Alexis 𓆙 (@AlexisRexx) January 4, 2022
To be fair, PBR does taste like ass. pic.twitter.com/op9FZtGPVV
— Dan Levey (@iamdanlevey) January 3, 2022
no one:
— Aisha Hakim (ae-sha hay-kim) (@aishaannhakim) January 3, 2022
the PBR social team: pic.twitter.com/6IsQ0AWicQ
PBR deleting the ass eating tweet pic.twitter.com/DbfQwFvovr
— JB (@JBfromDC89) January 3, 2022
PBR coming out 2022 on 🔥 pic.twitter.com/xAnFgWqqAb
— JalapenoCornbread (@claytoonman) January 3, 2022