'Queen of TikTok': Ryanair's Account Wins Hearts of Americans Who Urge Company to Come to US
21:21 GMT 15.01.2022 (Updated: 08:31 GMT 16.01.2022)
© Photo : @ryanair
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Europe's largest low-cost airline Ryanair has become popular in Europe despite its uncomfortable flights and problematic customer service. At the end of last year, the company became the largest airline in Europe with more than 1,300 flights daily.
The Irish airline company has acquired hundreds of fans in the United States after users on social media discovered its TikTok account. American netizens have even asked Ryanair to start flying in the US too.
Ryanair's humorous posts have attracted 1.5 million followers while other European airline companies with TikTok accounts have failed to gain even 100,000 subscribers.
The videos, making fun of passengers, other airlines, and Ryanair itself, have led US users to wish for the company to launch flights in the US.
"I will literally move countries just to be able to fly Ryanair", one user commented under the video.
"This is great and I can't even fly Ryanair in the US", another wrote.
"I don't live in Europe so I will never fly Ryanair but because of this account it's my favorite airline", a third noted.
Ryanair has 1.4 million followers on TikTok.
— Standby With Me (@StandbyWithMe) January 10, 2022
That’s nearly 4 times the amount of followers that United, Delta, and American have COMBINED. pic.twitter.com/60i6b56NpN
the intern running ryanair’s tiktok has me screaming crying and throwing up. pic.twitter.com/z0brJbYClR
— Dona Tarte (@Dona_Tarte) January 12, 2022
@ryanair Man thinks he’s in the NBA 😫🤧 #airline ♬ original sound - ThousandB
why did i just spent half an hour on ryanair tiktok instead of sleeping...
— neo (@simuItaNEOusly) January 9, 2022
We will see the ryanair tiktok account in business to consumer marketing books in 5 years
— Leon (@Leonski_R6) January 12, 2022
Some users on TikTok, nevertheless, recalled that the company is known for its uncomfortable planes and inconvenient customer service.
"Queen of TikTok but not queen of the skies", one user wrote.
Ryanair Head of Social Michael Corcoran noted in an interview that the company's success with TikTok was achieved by the decision to "lose the corporate tone of voice".
"We've conditioned social media to be a dumping ground for every piece of information available to us - Ryanair want to stand out and avoid clutter", he said.
