PepsiCo Presents Cracker Jack’s New Character ‘Cracker Jill’ to Promote Women in Sports

CC BY 2.0 / Tony Webster / PepsiCo HQ Office Drive in Plano, Texas
PepsiCo HQ Office Drive in Plano, Texas - Sputnik International, 1920, 06.04.2022
Subscribe
The company said in a press release that “Cracker Jack" is adding a new face to its roster, with the introduction of Cracker Jill™ to "celebrate the women who break down barriers in sports.”
PepsiCo revealed on Tuesday its new character “Cracker Jill” as part of its famous 125-year-old brand “Cracker Jack” to showcase the achievements of women in sports.

“Tapping into the brand's rich history with America's favorite pastime, Cracker Jill™ comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year's baseball season in professional ballparks across the country and through a donation of $5 or more to the Women's Sports Foundation,” the release says.

Mar 18, 2022; Atlanta, Georgia, USA; Penn Quakers swimmer Lia Thomas walks out before the 200 free at the NCAA Swimming & Diving Championships at Georgia Tech - Sputnik International, 1920, 19.03.2022
'Murder of Women's Sports': Trans Swimmer Lia Thomas Under Fire After Winning Women's National Title
As part of this campaign, PepsiCo also announced that it is going to donate $200,000 to the nonprofit Women's Sports Foundation as a move to empower female athletes.
In addition, the company also released a video featuring the singer Normani, who performed a new rendition of the classic baseball melody “Take Me Out to the Ballgame."
Newsfeed
0
To participate in the discussion
log in or register
loader
Chats
Заголовок открываемого материала