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Russian Cosmetics to Be Available on Chinese Marketplace, Says REC

© Photo : Public domainCosmetics, eye shadow
Cosmetics, eye shadow - Sputnik International, 1920, 21.04.2022
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A national store of Russian beauty and health products will open on the Chinese marketplace JD.hk in April, the Russian Export Centre (REC, part of the VEB.RF) said.
"It will specialise in the sale of beauty and health products Made in Russia, including cosmetics and perfume. Domestic exporters can apply for placement starting from 21 April," the centre reported.
REC hopes that the placement in the national store will attract new customers and increase the recognition of Russian products abroad. "National stores give small companies an opportunity to test new markets and find the first consumers through a platform that the local audience trusts," the centre adds.
The new national store with Made in Russia goods will be operated by the Epinduo service company, which specialises in the sale of Russian goods in China.
The national store is a section with goods Made in Russia on a foreign or international electronic trading platform. In 2019, such stores appeared on the Chinese Food & Fresh Mall, and more than 170 companies placed their products there since then. Apart from that, Russian goods are on display on Amazon.de, the No. 1 platform in the e-commerce segment on the German market, as well as on VirtualExpo, a French platform covering six B2B marketplaces.
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