https://sputnikglobe.com/20221007/they-stole-my-designs-ye-bashes-adidas-as-their-partnership-hits-the-rocks-1101609131.html
'They Stole My Designs': Ye Bashes Adidas as Their Partnership Hits the Rocks
'They Stole My Designs': Ye Bashes Adidas as Their Partnership Hits the Rocks
Sputnik International
The partnership between Kanye West and Adidas to manufacture and distribute Yeezy branded footwear, apparel and accessories was announced back in 2013 and is... 07.10.2022, Sputnik International
2022-10-07T13:31+0000
2022-10-07T13:31+0000
2022-10-07T13:31+0000
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World-famous apparel manufacturer Adidas has announced that they'd put under review their partnership with rap star Kanye West also known as Ye.As Page Six points out, this development comes following a scandal that ensued after Kanye appeared in a “White Lives Matter” T-shirt at his surprise Yeezy fashion show in Paris on Monday.Earlier this year, Kanye also complained about his cooperation with Adidas, claiming that the company “picked colors and named them,” “hired people that worked for [him],” and “stole [his] colorways [and] styles” without his consent, the media outlet adds.The company did note, however, that the Adidas Yeezy partnership is “one of the most successful collaborations in our industry's history," TMZ notes.Kanye himself did not seem particularly amused by this turn of events as he lashed out against the company in a social media post, saying: “F-CK ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS.”The news elicited a mixed response online, as while some joked about Adidas’ reaction, there were also those who claimed that “Ye needs help, and the people around him aren’t helping him either.”The partnership between Kanye West and Adidas was announced back in 2013. Under said deal, a “Yeezy branded entity” called Adidas + Kanye West was set up to handle “creating footwear, apparel and accessories for all genders across street and sport,” with the deal set to last until 2026.
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kanye west, adidas, partnership, problems
kanye west, adidas, partnership, problems
'They Stole My Designs': Ye Bashes Adidas as Their Partnership Hits the Rocks
The partnership between Kanye West and Adidas to manufacture and distribute Yeezy branded footwear, apparel and accessories was announced back in 2013 and is set to expire in 2026.
World-famous apparel manufacturer Adidas has announced that they'd put under review their partnership with rap star Kanye West also known as Ye.
As Page Six points out, this development comes following a scandal that ensued after Kanye appeared in a
“White Lives Matter” T-shirt at his surprise Yeezy fashion show in Paris on Monday.
Earlier this year, Kanye also complained about his cooperation with Adidas, claiming that the company “picked colors and named them,” “hired people that worked for [him],” and “stole [his] colorways [and] styles” without his consent, the media outlet adds.
“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period,” Adidas said in a statement.
The company did note, however, that the Adidas Yeezy partnership is “one of the most successful collaborations in our industry's history," TMZ notes.
Kanye himself did not seem particularly amused by this turn of events as he lashed out against the company in a social media post, saying: “F-CK ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS.”
23 September 2022, 15:28 GMT
The news elicited a mixed response online, as while some joked about Adidas’ reaction, there were also those who
claimed that “Ye needs help, and the people around him aren’t helping him either.”
The partnership between Kanye West and Adidas was announced back in 2013. Under said deal, a “Yeezy branded entity” called Adidas + Kanye West was set up to handle “creating footwear, apparel and accessories for all genders across street and sport,” with the deal set to last until 2026.
