REC: ‘Made in Russia’ Brand Exports Focus on Prospective Africa & Asia Markets
© Sputnik / Kirill KalinnikovRussian Export Centre (REC) logo
© Sputnik / Kirill Kalinnikov
Africa and Asia are very promising markets for goods exports under the "Made in Russia" brand, believes Alexey Murzenok, director for International Partnership Programs of the Russian Export Center (REC, part of the VEB.RF Group).
"We often consider the African market as distant and not promising. This is not true, they really need our products right now, including high-tech ones," Murzenok said during the "Made in Russia" press conference.
He also noted that people in China and other Asian markets are happy to buy "Made in Russia" branded products and regard them very well. The main thing that Russian products need is promotion to make them known to as many consumers as possible.
3 November 2022, 12:38 GMT
He likewise explained the tools that the REC offers to promote Russian producers, in particular, the permanent tasting and demonstration pavilions of Russian food products in various foreign countries, as well as opportunities for Russian exporting companies to promote their goods at national marketplaces abroad.