"No, no, that's a hard deadline. So, on August 1 the new tariff rates will come in," Lutnick told CBS News, when asked if the deadline could be flexible for the EU.
"Nothing stops countries from talking to us after August 1st, but they're going to start paying the tariffs on August 1," he added.
On July 12, President Trump announced that he would impose 30% tariffs on imported European goods starting August 1, while the previous sectoral tariffs would remain in place. European Commission President Ursula von der Leyen said over the weekend that the EU would continue negotiations with Washington, but warned that it was ready to introduce countermeasures.