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Can We Live Without PR?

Sputnik International

Many would agree it's practically impossible to promote oneself or one's business without PR these days. Skillful PR managers can make anything that glitters... 20.02.2015, Sputnik International

2015-02-20T12:00+0000

2015-02-20T16:36+0000

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Marina Dzhashi

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Marina Dzhashi

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Can We Live Without PR?

12:00 GMT 20.02.2015 (Updated: 16:36 GMT 20.02.2015)

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Marina Dzhashi

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Victor Erofeyev

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Many would agree it's practically impossible to promote oneself or one's business without PR these days. Skillful PR managers can make anything that glitters look like gold, and the other way around something that's really great but has no promotion may sink into oblivion very fast.

Who needs PR these days? How can a PR campaign either make it or break it for you?

Why is it almost impossible to get a project to take off without promotion?

Looking forward discusses the role of PR with Alex Ondar, PR director of the Luna theater in Moscow, and how he comes up with unorthodox ways of attracting the audience to the theater's premiers.