Memories Pizza in Walkerton declared on Tuesday they would refuse to cater to a same-sex wedding when interviewed by a local news station examining reaction to the proposed legislation.
"If a gay couple was to come in and, say, they wanted us to provide them pizzas for a wedding, we would have to say 'No'", Crystal O'Connor told WBND news.
On Wednesday, just in time for April Fool's Day, a rainbow-colored spoof web site was set up at memoriespizza.com featuring videos of "Hot guys kissing" below a declaration that Memories is the "Home of the Dick Pizza!" The site urges customers to "Call us to cater your gay wedding!"
The Yelp page associated with Memories has also been inundated by people clearly critical of the business' stance. The photos section, for instance, is full of everything from a Willy Wonka meme saying "Tell me Again About the Gay Agenda" to more serious messages such as "Love More Hate Less," or the question "If being gay is a choice, then when did you choose to become straight?"
Proponents of the Religious Freedom Restoration Act, which was passed by both chambers of the State Legislature, argue that the law would prevent the government from forcing citizens to act in ways that don’t complement their religious beliefs.
Opponents say it uses religious freedom as a guise for discrimination and Indiana governor Mike Pence has received widespread backlash from the all across the nation. Former Star Trek actor and well-known LGBT rights activist George Takei was the first major voice to call for a boycott of the state, and many others have taken up the call, including the entire state of Connecticut, major businesses like Angie's List and Salesforce, as well as entertainers like the band Wilco and the comedian Nick Offerman.