As for the xHamster's tagline, it was changed from "Just porn no bullsh*t" to "Glasnost! Perestroika!"
xHamster also congratulated the former president via Twitter, posting a greeting and a song by Gorbachev himself.
Happy birthday Gorby @mgorbachev! Glastnost! Perestroika! Gifts on https://t.co/z5XCk2tyO8 & https://t.co/cYl9mx0dHQ pic.twitter.com/UxlNxvMlPO
— xHamster (@xhamstercom) March 2, 2016
Representatives of the adult site explained that the site's most active users are Germans, with more than 2.7 billion visits per year, and they take Mikhail Gorbachev — with his reputation as the Berlin Wall destroyer — for their national hero. Most of those users are men over 40, many of whom likely still keep swag with Soviet-German flags, portraits of Gorbachev and Honecker, and "Glasnost! Perestroika!" slogans in their drawers and cupboards.
"xHamster believes in real democracy, freedom of speech and freedom of choice for an adult whether to watch legal adult content," a representative told reporters. "And for us, ‘Russian Gorby' is one of the modern symbols of such democracy."
Russian President Vladimir Putin on Wednesday congratulated Gorbachev via a telegram, in which he acknowledged the former head of state's proficiency, experience and creativity as a contribution to the development of international humanitarian cooperation.