WASHINGTON (Sputnik) — App developer uCampaign told Business Insider that the app matches users’ cell phone address lists to existing voter files through a third-party data and then sends campaign messages directly to the users’ contacts.
22 October 2016, 02:25 GMT
The company developed a similar app for the "Leave" campaign to encourage voter turnout in the UK referendum to leave the European Union. The Brexit campaign was ultimately successful, winning the support of 51.9 percent of UK voters.
The app could help the Republican Party reach potential voters in nontraditional and more personal ways, uCampaign CEO Thomas Peters explained.
Furthermore, sending a message to potential voters through someone they know could help the campaign seem more personal.
While the Brexit app’s 35,000 users sent nearly a million messages in only three weeks, the Trump app has been downloaded 145,000 times, according to uCampaign.
