"Reliance Jio is the ‘hottest keyword' of 2016 with 116 million page views in both Hindi and English content. All services including voice calls and data are free in a scenario where telecom companies are struggling to provide faster and deeper connectivity," said the UC News report.
Quantico star and Bollywood actress Priyanka Chopra has emerged as the most popular female actor among English readers with 8 million views while another Bolllywood star Kareena Kapoor Khan scored with the Hindi-reading audience with 45 million views, the report said.
What's remarkable is the five-time rise in Hindi content readership on mobile phones compared to English news content, according to UC Browser.
Hindi content with Bollywood news and celebrities clocked the highest page views followed by news topics. Entertainment news was high in demand by English content readers followed by technology and sports. India's most populous state Uttar Pradesh also led in the highest consumption for current news followed by Maharashtra and Delhi, the report said.
Another interesting aspect was the increase in readership of content from self-publishers and key opinion leaders.
But businesses will have to account for its linguistic diversity to target the world's second most populous market as it increasingly goes online. Indians speak 22 official languages (meaning state authorities use these languages for official business) and about 122 languages are considered "major" as they are widely widely.
Many companies have already launched apps in regional languages to tap the dormant market. There were more than 460 million internet users in India as of July 2016. The numbers may appear impressive but that is only about a third of the nation's population. Local language users are only one-third of total Internet users but their numbers are bound to grow as India improves its digital connectivity.
The Narendra Modi Government's Digital India Campaign, supported by some of the world's IT behemoths such as Google, Facebook, Microsoft, and others, aims to step up internet connectivity and consequently increase the consumption of content on the Internet.
