- Sputnik International, 1920
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Russia's Growing Media Influence in the World Sparks Alarm in the West

© Sputnik / Victoria Polikarpova / Go to the mediabankA view shows a stall of Rossiya Segodnya International Information Agency under the brand Sputnik during the Global Media Congress in Abu Dhabi, United Arab Emirates
A view shows a stall of Rossiya Segodnya International Information Agency under the brand Sputnik during the Global Media Congress in Abu Dhabi, United Arab Emirates - Sputnik International, 1920, 28.05.2024
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Russian broadcasters such as Sputnik may be outperforming their Western counterparts in terms of media coverage abroad, UK-based non-profit called Association for International Broadcasting (AIB) claims.
In its written evidence submission to the UK Parliament International Development Committee’s Inquiry into Future funding of the BBC World Service, AIB stated that “the global distribution of Russia’s international [media] operations is possibly greater than that of Western broadcasters.”
Sputnik and RT TV and radio services are being broadcast in many of the Global South countries – “including, but not limited to Venezuela, Syria, Mexico, Guatemala, India, Pakistan and South Africa” – and these media operations help Russia spread its influence around the world, AIB laments.
The building of the Ministry of Foreign Affairs of the Russian Federation in Moscow. - Sputnik International, 1920, 17.05.2024
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All this praise, however, should perhaps be taken with a grain of salt, seeing how the main purpose of the AIB’s document appears to be securing more British government funding for the BBC.
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