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CNN Loses Chunks of Viewership as Ratings Dive Into Death Spiral

CC BY 2.0 / Marco Verch / CNN logo on a computer screen with a magnifying glass
CNN logo on a computer screen with a magnifying glass - Sputnik International, 1920, 26.12.2024
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CNN, just like a bunch of other liberal news networks, has been hemorrhaging viewership at lightning speed since Donald Trump’s electoral victory in November.
The Cable News Network (CNN) has seen overall prime-time viewership plummet by 45% scooping up only 394,000 total viewers since November 5, according to Nielsen Media Research. When it comes to the prime 25-to-54 age demographic, CNN suffered a 52% decline, with just an average audience of 77,000 having tuned in after Trump’s win.
Overall, CNN witnessed its worst-ever performance among viewers in this key demographic. Audiences feel that CNN “didn’t meet the mark” when covering Trump during the campaign, The Washington Post cited one journalist as saying.
Trump’s campaign spokesperson Karoline Leavitt had repeatedly criticized the “hostile environment” the network offered to the Republican contender.
CNN is also reportedly heading for major layoffs as part of an overhaul by its corporate parent Warner Bros. Discovery, which is up to its eyeballs in debt after its Warner Brothers and Discovery merger deal in 2022.
By the end of the third quarter of 2023, WBD's gross debt stood at $45.3 billion, according to Forbes. MSNBC’s ratings have also collapsed post-election, with the audience down 46% compared with the first 10 months of 2024, according to Nielsen.
Outside CNN Center  - Sputnik International, 1920, 19.12.2022
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