https://sputnikglobe.com/20250212/disney-dumps-dei-in-bid-to-return-to-its-entertainment-roots-1121558239.html
Disney Dumps DEI in Bid to Return to its Entertainment Roots
Disney Dumps DEI in Bid to Return to its Entertainment Roots
Sputnik International
Disney is dismantling its diversity, equity, and inclusion (DEI) programs in lockstep with Donald Trump’s crusade to root out "woke" culture, a staff memo cited by Axios reveals.
2025-02-12T10:16+0000
2025-02-12T10:16+0000
2025-02-12T10:17+0000
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Disney is dismantling its diversity, equity, and inclusion (DEI) programs in lockstep with Donald Trump’s crusade to root out "woke" culture, a staff memo cited by Axios reveals.Initiatives like Reimagine Tomorrow, which made sure that half of the company’s characters personified “underrepresented groups,” will undergo rebranding, according to the entertainment company's chief human resources officer. Executive pay will now be determined by “Talent Strategy” performance metrics rather than the previous focus on “Diversity & Inclusion.” Furthermore, content advisories for beloved children’s classics like Peter Pan and Dumbo, which previously warned of “negative depictions and/or mistreatment of peoples or cultures,” will be replaced with a more concise disclaimer. So will Disney now fully ditch political agendas and return to its entertainment roots?
https://sputnikglobe.com/20241222/has-disney-finally-learned-what-go-woke-go-broke-means-1121238015.html
https://sputnikglobe.com/20250107/ronald-no-longer-wokedonald-mcdonalds-another-global-company-to-abandon-dei-1121374764.html
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disney to abandon dei programs, disney ditching dei, disney ditching woke agenda,
disney to abandon dei programs, disney ditching dei, disney ditching woke agenda,
Disney Dumps DEI in Bid to Return to its Entertainment Roots
10:16 GMT 12.02.2025 (Updated: 10:17 GMT 12.02.2025) A host of US companies have been eager to roll back diversity goals amid a flurry of executive orders and internal directives from Donald Trump’s administration.
Disney is dismantling its diversity, equity, and inclusion (DEI) programs in lockstep with Donald Trump’s crusade
to root out "woke" culture, a staff memo cited by
Axios reveals.
Initiatives like Reimagine Tomorrow, which made sure that half of the company’s characters personified “underrepresented groups,” will undergo rebranding, according to the entertainment company's chief human resources officer.
Executive pay will now be determined by “Talent Strategy” performance metrics rather than the previous focus on “Diversity & Inclusion.”
"Beginning this fiscal year, we are adding a new "Talent Strategy" factor to our executive compensation planning. This factor will assess how leaders uphold our company values, incorporate different perspectives to drive business success, cultivate an environment where all employees can thrive, and sustain a robust pipeline to ensure long-term organizational strength," stated the memo.
![The Walt Disney Company logo The Walt Disney Company logo - Sputnik International, 1920, 22.12.2024](https://cdn1.img.sputnikglobe.com/img/105999/68/1059996836_0:768:5760:3072_1920x0_80_0_0_b73c866c8a3e4d51e76189067b12b7c6.jpg)
22 December 2024, 16:50 GMT
Furthermore, content advisories for beloved children’s classics like Peter Pan and Dumbo, which previously warned of “negative depictions and/or mistreatment of peoples or cultures,” will be replaced with a more concise disclaimer.
So will Disney now fully ditch political agendas and return to its entertainment roots?