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‘A New Voice From an Old Friend’: RT India Launches to Great Fanfare

After a dizzying ad campaign jam-packed with digital marketing, creative 2D and 5D digital and print banners and even a custom-skinned New Delhi metro train, RT officially launched its new Indian audience-centered news channel Friday, coinciding with President Putin’s visit.
Sputnik
RT India operates out of a brand-new studio complex in New Delhi and promises to cover stories the Western mainstream media won’t touch, from Russo-Indian relations to the key roles played by the two countries in building a multipolar world.
The broadcaster will include cutting-edge international affairs analysis by former Indian foreign minister Salman Khurshid and a weekly program by renowned Indian journalist Runjhun Sharma on Russia-India relations.
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A Hindi-language news website is also set for launch in 2026.
RT India will complement RT International in the country. That channel has a combined potential viewing audience of 675 million people and its reports are regularly used by major local media from India today to NDTV and Republic TV.
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