"Under the umbrella brand 'Made in Russia,' domestic products are already present in more than 70 priority markets. We offer manufacturers who want to assert themselves forcefully a whole range of support measures, in which we have good expertise and extensive experience," Genkel told a forum at the St. Petersburg International Economic Forum (SPIEF).
REC has been developing the national brand since 2017, with the initiative supported at the state level, Genkel added.